Privacy Policy

Welcome to Umuve ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you use our website (goumuve.com), mobile applications (Umuve and Umuve Pro), and related services (collectively, the "Services").

By using our Services, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our Services.

1. Information We Collect

Personal Information You Provide

When you use our Services, you may provide us with the following information:

• Name — your first and last name, provided during account creation or booking
• Email address — used for account login, booking confirmations, receipts, and service communications
• Phone number — used for SMS updates about your booking, driver arrival notifications, and customer support
• Service address — the pickup location where junk removal will be performed
• Photos — images you optionally upload of items to be removed, used to generate accurate quotes
• Payment information — credit card, debit card, or Apple Pay details processed securely through Stripe (we never store your full card number)

Information Collected Automatically

When you visit our website or use our apps, we may automatically collect:

• Device information — device type, operating system, browser type, and version
• Usage data — pages visited, time spent on pages, click patterns, and referring URLs
• IP address — used for approximate location, security, and analytics
• Location data — GPS data from drivers during active jobs for real-time tracking; approximate location from customers for service area verification
• Cookies and similar technologies — see Section 5 for details

Information from Third Parties

• Apple Sign In — if you sign in with Apple, we receive your name and email (we never access your Apple ID password)
• Google Sign In — if you sign in with Google, we receive your name, email, and profile photo

2. How We Use Your Information

We use the information we collect to:

Provide and Improve Our Services

• Process and fulfill junk removal bookings
• Generate quotes based on photos and item descriptions
• Match customers with nearby operators for efficient service
• Enable real-time job tracking so you can see your operator's location
• Process payments and issue receipts
• Provide customer support and resolve disputes

Communication

• Send booking confirmations, status updates, and receipts via email
• Send SMS notifications about driver arrival, schedule changes, and job completion
• Respond to your questions and support requests

Marketing (with your consent)

• Send promotional offers, discounts, and service updates
• Display relevant advertisements on social media platforms
• Measure the effectiveness of our advertising campaigns

You can opt out of marketing communications at any time (see Section 8).

Safety and Security

• Detect and prevent fraud, abuse, and unauthorized access
• Enforce our Terms of Service
• Comply with legal obligations

3. Third-Party Services

We use trusted third-party services to operate our platform. These providers only access your data as necessary to perform their functions and are contractually obligated to protect it.

Stripe (Payment Processing)

All payment transactions are processed by Stripe, a PCI-DSS compliant payment processor. We never store your full credit card number on our servers. Stripe receives your payment details to process charges and issue refunds.

Twilio (SMS Communications)

Twilio powers our SMS notifications. Your phone number is shared with Twilio to deliver booking confirmations, operator arrival alerts, and other service-related text messages. Standard messaging rates may apply.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized data about page views, session duration, traffic sources, and user demographics. You can opt out using the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our website. The pixel collects data about website visits, pages viewed, and actions taken. You can manage your ad preferences in your Facebook Ad Settings.

Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our search advertising. This may involve cookies that track whether you completed a booking after clicking an ad.

Cloud Hosting

Our platform is hosted on cloud infrastructure providers that maintain industry-standard security certifications. All data is stored in the United States.

4. Information Sharing

With Service Operators (Drivers)

When you book a job, your operator receives your name, pickup address, item photos, and special instructions to complete the service. Your payment information is never shared with operators.

What We Do NOT Do

• We do NOT sell your personal information to third parties
• We do NOT rent or lease your personal data
• We do NOT share your information with data brokers

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect the rights, property, or safety of Umuve, our users, or the public.

Business Transfers

If Umuve is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and gather usage data.

Types of Cookies We Use

• Essential cookies — required for core website functionality (e.g., maintaining your session during booking)
• Analytics cookies — help us understand how visitors use our site (Google Analytics)
• Advertising cookies — used to measure ad effectiveness and deliver relevant ads (Meta Pixel, Google Ads)

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies may affect the functionality of our website. You can also use the following tools:

• Google Analytics Opt-out Add-on
• Facebook Ad Preferences
• Google Ads Settings

Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Our website does not currently respond to DNT signals, as there is no industry-standard protocol for compliance. However, you can use the opt-out tools listed above to manage tracking preferences.

6. Data Retention

We retain your information only as long as necessary to fulfill the purposes described in this policy:

• Account data — retained while your account is active, deleted within 30 days of account deletion request
• Booking and job history — retained for 3 years for dispute resolution, quality assurance, and record-keeping
• GPS location data — deleted after job completion; not stored permanently
• Payment records — retained for 7 years as required by financial regulations and tax law
• Support correspondence — retained for 2 years after last interaction
• Analytics data — retained in anonymized form for up to 26 months (per Google Analytics default settings)
• Marketing preferences — retained until you opt out or delete your account

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures, including:

• All data transmitted between your device and our servers is encrypted using HTTPS/TLS
• Payment processing is handled by PCI-DSS compliant Stripe
• Access to personal data is restricted to authorized personnel on a need-to-know basis
• We use secure cloud infrastructure with regular security audits
• Passwords are hashed and never stored in plain text

While we strive to protect your information using commercially reasonable measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Rights and Choices

Access Your Data

You can request a copy of the personal information we hold about you by emailing support@goumuve.com. We will respond within 30 days.

Request Deletion

You can request deletion of your account and associated personal data by contacting support@goumuve.com. We will process your request within 30 days. Note that some information may be retained where required by law (e.g., payment records for tax purposes).

Correct Your Information

You can update your name, email, and phone number in your account settings at any time, or by contacting our support team.

Opt Out of Marketing

• Email — click the "Unsubscribe" link in any promotional email
• SMS — reply STOP to any marketing text message
• Push notifications — disable through your device settings

Note: You cannot opt out of transactional messages related to active bookings (confirmations, receipts, job status updates).

Manage Location Permissions

You can control location access through your device's privacy settings. Disabling location services may limit core app features such as real-time tracking.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know — you can request details about what personal information we collect, use, disclose, and sell
• Right to Delete — you can request deletion of your personal information, subject to certain exceptions
• Right to Opt Out of Sale — we do not sell your personal information, so no opt-out is necessary
• Right to Non-Discrimination — we will not deny you services, charge different prices, or provide a different quality of service for exercising your privacy rights
• Right to Correct — you can request correction of inaccurate personal information
• Right to Limit Use of Sensitive Information — you can direct us to limit the use of sensitive personal information to what is necessary to provide the services

To exercise any of these rights, contact us at support@goumuve.com or call (561) 944-1636. We will verify your identity before processing your request and respond within 45 days.

10. Florida Privacy Rights

If you are a Florida resident, you may have additional rights under applicable Florida privacy laws:

• Right to Access — you can request access to the personal information we have collected about you
• Right to Deletion — you can request that we delete your personal data
• Right to Correct — you can request correction of inaccurate information
• Right to Opt Out — you can opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or significant effects

We do not sell personal data or use it for automated profiling that produces legal effects. To exercise your rights, contact us at support@goumuve.com or call (561) 944-1636.

11. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@goumuve.com. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information promptly.

Additionally, users must be at least 18 years old to create an account and book services on Umuve.

12. International Data Transfers

Umuve is based in Florida, United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Services, you consent to this transfer. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy, regardless of where it is processed.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes:

• We will update the "Last Updated" date at the top of this page
• For material changes, we will notify you by email or through an in-app notification
• We encourage you to review this page periodically

Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us